Designing for Impact

As a scientist-turned-designer with 11 years of experience grounded in human-computer interaction and enterprise design, I transform complex problems into elegant human-centered experiences that deliver lasting value to users and businesses.

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Selected Work

The Walt Disney Company

Current Role

Streamlining Price Change Operations

Empowering business operations, accounting, and finance teams at Disney to efficiently launch new subscription prices to millions of customers across the globe.

Time Reduced

66%

time spent configuring component offers

Clicks Reduced

53%

total clicks in the E2E workflow

Revenue Enabled

$1.3B

2025 D2C operating income (source)

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Disney price change operations interface
Wemo Smart Home Device Setup

Belkin International, Inc.

Wemo Smart Dimmer Setup

Guiding users through complex wiring, calibration, and mobile app setup steps for the latest Wemo Smart Dimmer product.

Setup Guide Clarity

89%

participants who rated "clear" or "very clear" in beta testing

App Setup Ease

89%

participants who rated "easy" or "very easy" in beta testing

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Loyola Marymount University

MyLMU University Portal

Re-envisioning the university portal for students, faculty, and staff to find information and complete day-to-day tasks.

Discovery Research

85

students, faculty, and staff interviewed

Card Sorting

16

sessions conducted to understand mental models

Design Concepts

39

design concepts shared and evaluated

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MyLMU University Portal
Nationwide Annual Census Review

Nationwide Insurance

Annual Census Review for Retirement Plans

Redesigning the annual census review to accommodate more data, improve usability, and modernize styling for administrators and employers.

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Recommendations

Thanks to all my teammates for the kind comments!

Thank you for always working with your cross-functional teammates to ensure we are delivering the best possible solutions on Genie+! You are not shy from calling out when the team needs to course correct. You will do whatever it takes to get the job done and your work is always of the highest quality.

Carol Lam

Sr. Design Manager at Disney

Caroline and I partnered together to build an internal commerce tool that supports Disney+ and ESPN+'s 150 million+ subscriber base.

She grasps complex topics with ease, always keeps the user's needs in mind, and flexibly adapts her UX discovery methods to what's possible. Her ability to abstract a complex data model into user-friendly interfaces and work with ambiguity are unmatched at our organization.

Aoxue Tang

Principal Product Manager at Disney

Caroline plays a crucial role in shaping our product by clarifying user needs and delivering an exceptional user interface experience.

Her designs are always clean, organized, and visually appealing, making it easy for our users to navigate our platform. She not only focuses on user experience but also considers engineering concerns, ensuring our designs lead to a long-lasting and maintainable product.

Sahand Javid

Sr. Software Engineer at Disney

Wanted to give a recognition note to Caroline, who is always very proactive, great at handling ambiguity, and flexible to change. She not only thinks from a design-perspective but also ensures that cross-functional teams across different orgs stay connected with many competing priorities.

Alice Kasper

Product Manager at Disney

I had the absolute pleasure of working with Caroline on Wemo smart home NPIs for around 2 years, where she led the UX designs for hardware interface and setup experiences.

In design meetings, Caroline always presented very thorough research and provided recommendations that are both intuitive and effective at solving user pain points. Her attention to detail, creativity, and user-centric designs made a huge impact on the overall HW & SW interface of Wemo. Beyond this, Caroline is an amazing person & team player to work with! Any organization/team will be lucky to have her.

Joyce Tsou

Product Manager at Belkin

A judicious and diligent designer is what comes to mind when I think of Caroline. I've worked closely with Caroline on UX research for about two years.

I've watched her deliver on numerous designs for different BUs and she's consistently shown a pattern of conscientiousness, discipline and diligence in all of her work and frankly it's been both personally and collectively inspirational for our business. In every project she takes on, she meticulously researches the topic, its competitors and user reviews.

Mike Mouawad

UX Researcher at Belkin